I think everyone (geek and non-geek alike) has, at least, heard about James Cameron’s upcoming AVATAR. It’s not out our for another 45 days and it’s already being hailed as “the greatest movie ever” and “will change the way we watch films“. Well that’s all well and good but just remember what hyping something does for a movie…or anything really. I wrote a post some months back (read it here) all about how hype can create unattainable expectations. Now I agree with Andy Warhol (little culture for you all) when he says “The idea of waiting for something makes it more exciting” but to a certain extent. It goes without saying that the longer the wait, the closer you are to proving the unwritten universal law that states “The bigger the hype, the greater the let down“. And being film fans, I don’t think anyone want to be let down.
So, for movie that has been 14 years in the making (that’s a BIG gamble if you ask me), here’s a little bit of exposition beyond the incredibly flashy trailer which is just flat out gorgeous. Have a look at this little featurette all about Cameron and his quest to create this massive universe he calls “Pandora”. Also, if you haven’t seen the ‘epic’ trailer yet, click this link to see the trailer on YouTube:
Truth be told, I wasn’t too impressed with the first trailer that came out last month, but this new one and the nifty featurette above have made me change my mind. I for one had to pick my jaw off the floor after seeing those videos but I’ve long said that visuals alone don’t make a movie great. Look what happened to the Star Wars prequels if you don’t believe me (curious that those 3 films took about the same time as it has taken Cameron to make 1). Speaking of, there is talk that this will be the new Star Wars but that remains to be seen. From the looks of it, this movie might just be the most epic, comprehensive and imaginative sci-fi story to date (or at least to be brought to screen). Again, this seems like a huge gamble, but regardless, I will put my faith in Cameron’s masterful hands and hope for the best. I’m not really liking the whole ‘love story’ angle they seem to be alluding to in the trailer, but I’ll still see this film and when it’s in context, I’ll probably be OK with it. Avatar premiers December 18th, 2009.
How about all of you?? Interested in Avatar?? Anyone dying to see this???