• Editorials,  Movies/Entertainment

    Do We Over-Hype A Movie Into Disappointment??

    TRON: Legacy comes out this Friday and along the path to the theatrical release I have found myself more and more drawn to the film. I’m firmly on the bandwagon but I still find myself very apprehensive about how it will all play out. Amidst the staggering press and publicity we’ve seen a long running (and confusing at times) viral campaign, trailers TV spots, video game tie ins etc. Basically Disney spared no expense and some are starting to believe that this kind of money thrown at a product may be falling blindly into that “too big to fail” mentality. Granted people out there really LOVE Tron but I didn’t…

  • Movies/Entertainment,  Trailers

    Avatar – James Cameron's (14 year old) Baby…

    I think everyone (geek and non-geek alike) has, at least, heard about James Cameron’s upcoming AVATAR.  It’s not out our for another 45 days and it’s already being hailed as “the greatest movie ever” and “will change the way we watch films“.  Well that’s all well and good but just remember what hyping something does for a movie…or anything really.  I wrote a post some months back (read it here) all about how hype can create unattainable expectations.  Now I agree with Andy Warhol (little culture for you all) when he says “The idea of waiting for something makes it more exciting” but to a certain extent.  It goes without…

  • Movies/Entertainment,  Trailers

    Avatar – James Cameron’s (14 year old) Baby…

    I think everyone (geek and non-geek alike) has, at least, heard about James Cameron’s upcoming AVATAR.  It’s not out our for another 45 days and it’s already being hailed as “the greatest movie ever” and “will change the way we watch films“.  Well that’s all well and good but just remember what hyping something does for a movie…or anything really.  I wrote a post some months back (read it here) all about how hype can create unattainable expectations.  Now I agree with Andy Warhol (little culture for you all) when he says “The idea of waiting for something makes it more exciting” but to a certain extent.  It goes without…