Del Toro's 'Pacific Rim'…It's Big, It's Bad, It's Viral

I’ve checked, double-checked, even triple-checked my calendars, but the date still shows as November 28th and not December 25th. That means Christmas has come early for some of us, courtesy of Warner Brothers, which has kicked off the viral marketing campaign for Pacific Rim in earnest today with a bevvy of preview materials for our […]

Does Viral Marketing Guarantee Cinematic Success?

We’ve seen how well the viral marketing for The Dark Knight was executed.  The movie was the highest grossing film of 2008 and now sits at 3nd on the All Time Box Office Chart (under both of Cameron’s uber successful films), and for those of you who still didn’t notice, it raked in over 1 billion dollars when […]