I think everyone (geek and non-geek alike) has, at least, heard about James Cameron’s upcoming AVATAR. It’s not out our for another 45 days and it’s already being hailed as “the greatest movie ever” and “will change the way we watch films“. Well that’s all well and good but just remember what hyping something does for a movie…or anything really. I wrote a post some months back (read it here) all about how hype can create unattainable expectations. Now I agree with Andy Warhol (little culture for you all) when he says “The idea of waiting for something makes it more exciting” but to a certain extent. It goes without…