See ‘MAN OF STEEL’ on 35mm Film ONLY at the Texas Theatre in DALLAS, TX

Those of you who have been patiently awaiting the release of Zack Snyder’s Man of Steel  (and who hasn’t?) have probably heard that the film will be shown in 3D. But if you’re looking for something a little more nostalgic to go along with all those childhood memories you hold so dear and the superhero reminiscing you’ve been doing, you’ll  be happy to hear that the Texas Theatre in Oak Cliff will be projecting the film in 35mm for the remainder of its run, giving residents of the DFW metroplex a chance to see it in a way that would make Christopher Nolan very happy.

“It’s rare to have a new summer release that is both shot on and exhibited in 35mm these days,” says Aviation Cinemas President, Barak Epstein. “When we have the opportunity to be true to the original vision and intent for the film, we jump at it.”

Man of Steel Executive Producer Christopher Nolan  – who has been called a ‘traditionalist’ for preferring film to digital – is an advocate of the print medium, arguing, “It is too easy to forget the beauty and power of 35mm. The danger in that comes from filmmakers not asserting their right to choose that format. If they stop exercising that choice, it will go away.”

Nolan remains one of the few prominent directors in Hollywood fighting for the preservation of film, but he’s not alone in the battle. Arthouse cinemas like the Texas Theatre take pride in showing important repertory films on 35mm print in hopes of educating the public, urging people to understand and appreciate both the historic and aesthetic importance of these prints.

“I liken the difference between film and digital to seeing a painting in person – the Mona Lisa – versus looking at a digital image of it,” says Aviation Cinemas partner, Eric Steele. “There is something physiological that happens when you are faced with the original.”

Don’t miss your chance to experience the difference, now through June 16, only at the Texas Theatre, and – as an added bonus – the theatre’s bar will be serving their special “Zod Collins” all weekend long to help get you into the Superman spirit.

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Vist the Texas Theatre’s website for tickets and available showtimes to see Man of Steel on 35mm print.