I’ve checked, double-checked, even triple-checked my calendars, but the date still shows as November 28th and not December 25th. That means Christmas has come early for some of us, courtesy of Warner Brothers, which has kicked off the viral marketing campaign for Pacific Rim in earnest today with a bevvy of preview materials for our enjoyment. We’ve talked about Guillermo Del Toro’s latest around here in the past, and I think it probably goes without saying that most of us on the Go, See, Talk! staff are pretty excited to see one of today’s monster maestros tackle the realm of Godzilla and King Kong with his own kaiju film. (Though…
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Does Viral Marketing Guarantee Cinematic Success?
We’ve seen how well the viral marketing for The Dark Knight was executed. The movie was the highest grossing film of 2008 and now sits at 3nd on the All Time Box Office Chart (under both of Cameron’s uber successful films), and for those of you who still didn’t notice, it raked in over 1 billion dollars when you add international box office receipts. TDK was already going to be a cash cow. It was the much-anticipated sequel to Batman Begins, which was done so well that the fans could count on a bigger, better sequel. So it certainly didn’t need more help than that to sell it. I think the news about the…